YZF-R25 Sales Exceed 190% Year-Over-Year! The popularity of the new matte pearl white color reveals the values of the modern era.

In a newsletter for the press, Yamaha Motor Co., Ltd. introduces the values of the modern age as revealed by the popularity of the new color of the "YZF-R3/25," whose sales volume exceeded 190% compared to the previous year, boosted by the strong sales of the matte pearl white color. Mari Mizokoshi of the Product Design Department, who was in charge of planning the color scheme for the YZF-R3 and YZF-R25, came up with the concept: "There is no such thing as an average star. A Neo Speedster that stands out with its overwhelming individuality. This may have triggered some kind of chemical reaction...

The initial assumption was for beginner riders of the "Generation Z".

The combination of blue and white polarized colors gives a completely different look depending on the light reflected and the time of day. What we aimed for was an overwhelming individuality that would make people fall in love with the product at first sight. I am surprised and pleased that this high-impact individuality has been accepted by people of all ages. says Ms. Mari Mizokoshi of our Product Design Department. She was in charge of planning the coloring for the YZF-R3 and YZF-R25, both of which are selling well, and feels that she is up to the challenge.

Sales of the YZF-R25 through this summer have increased by more than 190% over the previous year, and more than half of those customers have chosen the YZF-R25 as their "Challenge" bike, which Mizokoshi describes as "a challenge. More than half of these customers chose the body color that Mizokoshi described as "challenging" (matte pearl white in the photo above). Our initial target was the generation Z motorcycle beginners. We conducted various surveys, including interviews, to gain a new understanding of the values of this generation," says Mizokoshi. For example, we found that the nuances of the term "SNS-Enge" have been changing, and we also caught a glimpse of their rejection of "decorative" or "too much" style. On the other hand, there is also a sense of empathy with the "as is" image, self-assertion, and rebellious spirit, and a sense that "there is no such thing as an average star," and that "the average star stands out with overwhelming individuality. We came up with the CMFG* concept of "Neo Speedster. CMFG = Color, Material, Finish, Graphic .

Broad support" regardless of experience or gender

The YZF-R3/R25 is available in a total of three color variations. Of these, blue, which expresses the Yamaha racing spirit, and matte dark gray, which matches any attire, are the standard lineup of the series. In addition to these colors, a "third color" has been planned for the body color, with the mission of developing a new customer base and proposing a new world view. Mizokoshi says, "What was a surprise to me was that more than half of the buyers chose Matte Pearl White, not only from Generation Z, our intended target, but also from people in their 40s, 50s, and even 60s, regardless of their motorcycle careers or gender. The unprecedented CMFG design "may be causing some kind of chemical reaction," he said, adding that he would like to analyze this again.

On the other hand, the realization of this coloring was not without its challenges, such as cost containment and the elimination of issues including the painting process. Even so, the impact coloring, which received great support from the market and was clad with overwhelming individuality, gave Ri a sense of "expanding the extraordinary appeal offered by the R series," and gave him a solid sense of confidence as a CMFG planner. <Product website YZF-R3 / YZF-R25> https://www.yamaha-motor.co.jp/mc/lineup/yzf-r25/

Information provided by [ Yamaha Motor ].

Yamaha's "YZF-R25" sales exceed 190% year-on-year. A look at contemporary values as revealed by the popularity of the new color. Go to  (3)